Shades of Grey in Canada’s Greenwashing Guidelines
Bill C-59 represented the most significant changes to Canada’s Competition Act since it was first introduced in 1986. Among the changes, the deceptive marketing practice of greenwashing has been prohibited. The Competition Bureau recently concluded consultations, but the specifics have raised concerns. The reverse onus approach, lack of guidance on compliance, and threat of large penalties have been called out as key concerns.
What does this mean for the agriculture and food sector? What are the risks to organizations and businesses? How do we move forward with these murky regulations in place?
Join the Canadian Agri-food Policy Institute (CAPI) and the Canadian Centre for Food Integrity (CCFI) as they bring together a panel to explore the implications of the new greenwashing provisions for the agriculture and food sector.
This webinar is funded in part by Agriculture and Agri-Food Canada under the Sustainable Canadian Agricultural Partnership’s AgriCompetitiveness Program.
CCFI members and CAPI partners will receive a code to register at no cost.
Date: Oct. 30, 2024
Time: 11 am EDT
Location: Virtual (Zoom)