CAPI recently identified four strategic areas of focus for prioritizing its policy research: enhancing natural capital, optimizing growth, facilitating trade, and securing public trust. It is in the context of facilitating trade that CAPI set out to learn more about the Chinese market, how it is evolving, and how Canadian agri-food exporters could expand trade to this growing market. On October 9, 2018, CAPI brought agri-food industry leaders together for a “conversation” with Andrew Wu, Group President for Greater China of LVMH, a leading marketing expert with deep knowledge of the Chinese market. This paper synthesizes the learnings from this CAPI Conversation on Trade, Trust and China.

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