CAMA Manitoba is hosting Canada’s agricultural industry at our Earning Public Trust – An Interactive Working Session professional development event.

There is no greater challenge facing the entire agricultural industry than that of earning and maintaining the trust of the consumer. CAMA Manitoba saw a need to provide professional development to our diverse membership representing the entire value chain of agri-marketers, communicators, brand leaders, producer groups, media and government.

• The full day working session will feature representatives from some of Canada’s leading agri-businesses, ag representatives and food brands.
• Speakers will present their marketing and communications case studies, describing how they have contributed to earning the trust of the consumer.
• In groups, attendees will work through each case study to reveal the best practices and common elements.
• The additional half-day strategic planning session will use the previous day’s best practices to help attendees apply them in the development of a Public Trust Strategic Plan.

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