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        THE CAPI PROCESSED FOOD SECTOR RESEARCH PROGRAM

PHASE 1:
Diagnosis

1a. Diagnosing the trade deficit
1b. Reasons for the trade deficit
2. Explaining the trade deficit
3a. Food manufacturing performance
3b. Plant openings, closings & investments

PHASE 2:
Inspiring practices

4a. Case studies on success traits: Cross-case analysis
4b. Cross-case analysis
5. Consumers and markets
6a. Innovation insights: Capital Investment
6b. Innovation insights: Talent, skills, and people
6c. Innovation insights: Off-grade food

PHASE 3:
Competitive advantage

7. Conclusions
8. Implications for policy & strategy

Financial Contributors,
In-Kind Contributors and Partners

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  PROJECT 5: DIFFERENTIATE TO COMPETE: THE CONSUMER PERSPECTIVE
How can we differentiate Canadian food products so that consumers here at home and abroad drive up demand for what we process? This essay focuses on understanding changing consumer food needs, demands and expectations as a driver to compete and succeed. This is a complex and ever-changing marketplace but Canada is well-positioned to be one of the most trusted foods sources on the planet.


Consumer and societal issues
 


Additional insights:
As demand for imported food items increases in China, Canadian food processors must find ways to differentiate themselves in order to gain access to the world's largest growing market. Refer to one retail expert's view of helping Canadian companies to expand their businesses.
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